Vintage timepieces that reflect your individuality and taste.

Driven by curiosity and built on collectability , this is where timelessness meets craftsmanship.

About me

My name is Tugce ( too-Chey) and I am the founder of a boutique vintage watch business built on a deep appreciation for the Rolex oyster perpetual date just. With a background spanning luxury retail and brand storytelling I aim to bring a rare blend of hospitality and knowledge to the world of vintage Rolex.

My fascination with the Rolex Datejust mainly stems from its timeless proportions and enduring relevance, which became the foundation of Fluted London. What began as personal curiosity evolved into a curated offering shaped by rigorous research and a commitment to transparency. We approach each timepiece with the same care we bring to every client interaction with a warm and grounded in genuine respect for the craft.

Known for my hospitable nature and my instinct for making people feel understood, I built Fluted London as a service‑first experience. Every watch is selected with intention, authenticated with precision, and presented with the level of care expected from a boutique brand.

For me, Fluted London is more than a business, it’s a celebration of heritage and the joy of finding a watch that feels like it was always meant to be yours.

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How it all works?

  • Enquire about the timepiece that interests you the most. Each listing includes high-resolution images, detailed descriptions, you’ll know exactly what makes your chosen piece special.

  • Vintage watches are unique, often one-of-a-kind items. A purchase agreement provides peace of mind by documenting the watch’s provenance and condition at the time of sale. It reinforces the integrity of the transaction, making your ownership journey as secure as it is special.

  • Before shipment, each timepiece undergoes a final review by our specialists. We verify movement accuracy, case integrity, and strap condition to ensure everything meets our standards.

  • Your watch is packaged securely and shipped with FedEx or Royal Mail 24hr tracked and signed.

  • We’re here for questions about care, servicing, or collecting. A vintage timepiece is a journey, and we’re proud to be part of yours.